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Olympus Announces Powerful Cameras and Lenses

B&H Photo is excited to share with you the release of the newest Olympus cameras, lenes and accessories for the Micro Four Thirds system.

B&H Photo will be one of the first retailers to stock the new Olympus E-P3 cameras designed to meet the needs of professional and high-end enthusiast photographers who demand outstanding performance, reliability, and unparalleled levels of control and versatility in a compact form factor. In addition, they will also be carrying the 12mm f/2 , 45mm f/1.8 and FL-300R.

The cameras feature a new 12MP Live-MOS Four Thirds-sized sensor that has been developed by Olympus for better dynamic range, color depth, and noise control. The cameras also utilize the new TruPicVI processing engine, which features dual cores. The new engine also has improved start-up/shooting response, as well as faster image processing and more true-to-life color rendering.

Olympus has also developed the new “FAST AF System” (Frequency Acceleration Sensor Technology). The new system works together with the lens, processor and sensor to deliver a smarter and more accurate focusing system. Part of this has to do with the 120fps readout (vs 60fps) for video. To take full advantage of the system, Olympus recommends the use of their new MSC lenses.

The new cameras have 35 autofocus points, with improved tracking.

With a 3-inch, 610k-dot resolution touchscreen, the new E-P3 is more powerful than ever. Using the touchscreen, users can activate the shutter release, choose their AF point, or operate the Live Guide. In playback mode the user can magnify the images or scroll through them. For extra protection, the screen also has an anti-fingerprint coating.

The menu system has also experienced a make-over with a new color mode, and with explanations of every setting.

Creative users will appreciate the new updates to the Art filters. Users may now choose from the Pale and Light Color II, Star Light, and White Edge filters. Additionally, you can bracket the art filter modes via the menu, letting users expand their creativity by simultaneously applying different filters to the same image.

Totally new to the PEN series is the ability to shoot photos in 3D, via the scene mode on the top selection dial.

In addition to the new E-P3 , Olympus is proud to announce the new EPL-3 (also known as the PEN Lite). The EPL-3 features a 3-inch tilting LCD monitor and six different art filters. It is 25% smaller than the E-P3.

wedding photography – light & lighting; posing & direction | How ...

The title of this article is quite ambitious. To cover all of that, it would be a 50,000 word book. But in editing this wedding at the moment, I noticed this photograph, and I love the look of it. So in the context of that one single image, let’s look how it all came together. While the photograph itself isn’t complicated, a lot of quick decisions went into making this image work … and easy to edit. A number of things had to be considered, but instead of being overwhelmed by juggling all the decisions and thought-processes simultaneously, there’s a way to break it all down to simple elements which will help the photo session come together naturally.

Now even if you’re not that interested in wedding photography per se, hang in for a while, for the thinking here is applicable to just about any other field of photography …

This was shot around 2pm on a sunny summer’s day. It’s hot and the hard sun isn’t flattering. Therefore my first thought in working with the bridal party here is to have even light on them – preferably open shade . I also know that I want to photograph the bridal party at several spots around the grounds of a historic building. This way I can get variety … but I also limit my choices to areas that make it easier for me to shoot and edit the images. This, for me, usually implies clean open lighting. I found this shady spot under the tree here, with a neutral background.  A good background is one that is neutral or complementary . Not too busy and distracting.

If I hadn’t been able to find a shady spot  then I would’ve found some place where I still have a good background, and had my subjects turn their back to the sun. I want everyone’s face to be evenly lit, without harsh cross-shadows from the sunlight.

So now we have shade. Great. The side benefit here is that it keeps everyone cool. It is okay for me to work in the hot sun, but my client or subjects should look cool and relaxed and happy.

The open shade here works like a charm, giving me great light. I can let the background blow out to an extent. I don’t care much for specific “correct” exposure for the background. It’s just context. And if the background is somewhat over-exposed, it helps convey a bright, hot summery day. The brighter background also helps isolate my subjects by creating separation from the background.

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