Types Of Strategic Alliances

CrossCore and Mark Livingston, former Vans Shoes and Westfield Shopping ...

Duarte, CA (PRWEB) June 28, 2011

Mark L. Livingston has joined CrossCore, Inc. as Director of Business Development, where he will oversee sales, business affairs and strategic initiatives and planning. Prior to CrossCore, Livingston served as Vice President, Brand Alliances at Westfield Shopping Centers and Director of Strategic Alliances and Sponsorships at Vans Shoes.

In his role as head of partnership marketing at Westfield Shopping Centers in Los Angeles, Mark's team launched the "Mall As Media" program at Westfield generating millions of dollars in new types of revenue for the shopping center giant from marketers including Coca-Cola, American Express, and Paramount Pictures.

At Vans, Mark spearheaded groundbreaking sponsorship and partnership programs for the first Action Sports series in history, the Vans Triple Crown Series, as well the Vans Warped Tour which kicked off its 17th year this week. He was an instrumental player in developing relationships with strategic partners including XBOX, Ford Trucks, Mountain Dew and G-Shock, and with media partners NBC Sports, FOX Sports, ESPN, and Transworld Media.

Prior to joining CrossCore, Mark consulted on various film, television and marketing projects in Los Angeles and New York. He also served as Media Sales Accounts Director for Reactrix Systems, a cutting edge digital advertising company. Having family roots in the advertising and media industries, Mark began his career in radio sales, and then helped launch Tall Wall Media, a revolutionary out-of-home company owned then by Initiative Media. Livingston was also part of Initiative's original team to launch its media and sponsorship offerings in China and in the U.S. Livingston is a graduate of Saint Mary's College of California.

"Mark was a key member of our team at Vans and we set new bars in forming strategic partnerships and brought in more sponsorship revenue than anyone could have imagined. He helped our team affect change and to pave the way for the Action Sports industry. What we have accomplished together deserves a next round so I am very happy to have him on my side again. We will crush it," said Jay Wilson Vice President, Global Marketing, CrossCore, Inc.

The CrossCore War Machine® and CrossCore180 distinguish themselves with a rotating pulley at the suspension point of the ropes, which can be locked for a stabilized workout or unlocked by pulling the pin to allow more movement to mimic sports movements adding balance and agility to one's training. CrossCore products are commercial grade and were originally designed for Military training, Mixed Martial Arts and Action Sports. CrossCore products and its up-and-coming fitness education and training initiatives offer benefits in all areas fitness training, sports and rehabilitation.

Types of Equity Strategic Alliances for Entrepreneurs ...

If you haven’t yet discovered the value in Entrepreneurial strategic alliances, now’s a great time. Whether it’s equity or non-equity. There are so many options and types of strategic alliances that will help Entrepreneurs get their products to market, and their businesses started. All you have to do is get creative, open your mind, and get to talking! So what are the benefits of strategic alliances? Well, just to name a few benefits of these alliances between Entrepreneurial businesses: joint marketing, expanded customer base, access to products and enhancements, and not to mention having someone else to rely on. There’s two basic types of strategic alliances: equity and non-equity.

I’m just focusing on equity strategic alliances in this article, but you can do alot more on non-equity as well. You can always take on both equity and non-equity strategic alliances, as most start ups and small businesses will. If you’re automatically discounting taking on partners or strategic alliances as an Entrepreneur; think of it like this: would you rather own 20% of a 50 million dollar company, or 100% of a 1 million dollar company? So here are some types of strategic alliances with equity you may want to explore for your start up: Equity Strategic Alliances

Equity alliances and partnerships may come in many shapes and forms. Maybe it’s an equity developer you need if you’re a technology company. Or maybe it’s a marketing firm creating a joint venture with an advertising firm. Whatever the need, you’ll find it below. Equity Strategic Alliances & Partnerships are also the perfect alternative for a company that is struggling to secure investment funding. Let’s look at it this way: for the 40% you give an investor to launch your start up, you could recruit 5 equity partners for less equity to do the same job. Like a developer, a designer, another business executive, a PR person, a production firm, etc. Equity Based Developers Many Entrepreneurs are taking on equity developers to get the start up launched. It makes perfect sense with a large portion of business now being delivered over the internet.

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